A division of the Amalgamated Sundries Corporation · Look for the owl on the label

The Perpetual Match Company

The match you can strike twice

Close cover before asking

Public Demonstration

Apparatus: one (1) Perpetual Match, factory fresh

The match waits. It has time.

Specifications

Property	Rating
Strikes per match	TWO
Flames per strike	ONE
Sincerity of second flame	GREATER, IF ANYTHING
Explanations per customer	ONE (SPENT)
Tomorrows provided for	ONE (1), GUARANTEED

Questions, Answered

How?: Thank you for asking.
No — physically. How?: Thank you.
Does the second strike differ from the first?: It is, if anything, more sincere.
What if I never strike the second one?: Then you are our favorite kind of customer, and you already understand the product completely.
Is there a third strike?: Sir.

"It ain't the second flame. It's the second tomorrow — a little wooden promise in your vest pocket that there's one more evenin' comin' with your name on it. I carry one. Never struck either end. You don't spend a thing like that."
— a detective of our acquaintance, patting the pocket